The majority of enterprises need to better plan on how to get the most out of mobility investments- given the constraints of IT infrastructures. According to a joint study by OpenMarket and Forrester Consulting, the IDC forecast underscores how fast the connected device market is moving from a customer interaction standpoint as in like improving customer satisfaction (30%) and acquiring new customers (35%).
With 43% of IT ability have concern to keep up with the rapid pace of mobile customer requirements here are a few predictions we have for 2015 in the ever changing app market.
2. Gamification Stands Out To Be The Primary Mechanism: Almost 40% of the Global 1000 organizations will go for games app development to transform business operations addressing to more engagement with feedbacks, transparency, and connecting employees’ actions to business outcomes.
Gartner predicts that the worldwide market will grow to $2.8 billion in 2016 with enterprise gamification eclipsing consumer gamification.
3. Advanced Mobile User Experience Design: A variety of new techniques and methodologies such as motivational design, “quiet” design and “playful” interfaces help in delivering mobile apps with exceptional user experiences. Designers are also creating apps that can accommodate mobile challenges such as partial user attention and interruption with novel features such as augmented reality to meet the growing user expectations.
4. Frequent Mobile App Communication: Mobile app developers will need to find the right balance when it comes to communication. Regardless to the audience count, an app should deliver the message to each and everyone to find out what works for them and what doesn’t. Push notifications are a great way to communicate with users and we expect to see more of this.
As a whole thing, it’s easy to imagine a day when innovative apps built into cars that drive themselves and can even embrace distracted driving- more surprises on the way!
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