The Marching Next-Gen OS War: Apple iOS 8 vs. Google Android L

Both Apple and Google have partly unveiled the newest version of their smartphone and tablet operating systems: iOS 8 with iPhone 6 and Android L on the Motorola Nexus 6. While both have become very competitive to each other in terms of their feature set though, there a few differences when coming user-acceptance.

Having gotten a niche, we have looked upon a few features which might help you find the right answer to the question.

Img Source : todoiphone.net

App Design Support for Target Users

Despite Apple and Google are enhancing each and every feature-strength, both keep a different set of target user-base in focus while designing the next version of their platform. In terms of user base, iOS users are more loyal than Android and have more spending power. While Android users play around and customise their device as much as possible with custom launchers, live wallpapers iOS users like to keep their devices straight forward and spend more time on trying out different apps.

Notification System

Both the platforms are getting close to each other in terms of notifications. While Apple has now introduced more interactive notifications it seems like Android is heading the same route with the Android L.

Operations in Vehicles

One major fight is between Android Auto and Apple Carplay. The Apple-based Carplay allows you to easily browse navigation and other content. On the other hand, the Android Auto works out in a similar fashion. But then it will finally depend on car makers as to which platform they want to follow.

Market Share Worldwide

During Q2 2014, Android had a significant lead over iOS in parts of Asia, South America and Africa while iOS leads in European and North American markets. Plus, 60 percent of Android devices that were sold in Q2 2014 fall under the low price tier ($0-$200) while over 80 percent of iOS devices fall under the high-end price tier ($400+). this means, only 44.4 percent of Android users intent to upgrade to an Android smartphone.

The fact that iPhone users are comparatively more loyal than Android users and thus revenue generating opportunities for brands targeting iOS users is more. Howbeit, only time will tell how their strategies will pan out.