#3 Deadly Sins in IOS App Development

Thanks to iOS app to letting millions of people benefit from iPod touch, iPad, and iPhone to share their lives with their friends and family. This count represents an ever-growing market that is ready to purchase mobile apps. However, we do have a situation here.

iOS app development is not a simple process but requires a variety of skills and a lot of experience to be able to navigate when encountering difficulties. Let’s take a look at these key mistakes and how you can sidestep them while building your application.

Refusing To Have A Free Version

Trying to get someone to download your app is tough, especially when it is a PAID one. There are about 100,000 other similar apps and it is worth their time to hit “download”.


One of the best ways to capture customers is “TRY IT BEFORE BUY IT” strategy offering a free version of your app. This way you get them hooked and every time they use your app, encourage them to upgrade. Does it sound to be like free advertising? Yeah, you got it!

Don’t Overboard On Features 

The fact is it is impossible to make everyone happy. Yes, you need to build a unique app, but don’t go crazy with the bells and whistles. But introducing many features only slows down the app.

Try and tailor your app to your expected audience ensuring a clean and easy to use interface. It shouldn’t leave people guessing as to how to use your application.

Say NO to Bulky Boring Descriptions

The first sentence of your description is the most important as it can “WOW” your customers prompting to have them click “More”.

Also, many feel using large and, high-quality images is going to make application look great. Partly yes! But not to forget that this can slow down your iPhone app speed. You might also need to make some compromises when it comes to the type of animation you use as too many flashy animations can actually be a distraction.

As a bottom line, these are only a few and start researching on various ideas that can save you time and money while increasing your sales.

Is Mobile App Right for My Business? Or Should I Stick With A Website

A recent study says 80% of a business' traffic access websites on mobile phones and yes, businesses that aren't optimized for mobile devices are falling behind losing both sales and brand credibility.

But the problem is deciding between: Either creating a mobile presence through an optimized mobile website or create a dedicated app for users to interact with their business.

Mobile Apps vs. Mobile Websites
Optimized mobile websites can be a great asset to any brand, especially when a business simply needs to continue their brand presence. However, it doesn’t provide any unique and engaging experience with their brand on mobile.

On the other hand, mobile application not only create more brand loyalty and value than a mobile website but can be customized to do whatever a business wants – starting from entertainment and user engagement to customer service and easier purchasing options for B2C companies.

A Few More Added Values of Having a Business App

Mobile apps provide businesses

• a way to engage with users outside of their mobile browsers
• solidify user trust in a business at a greater level than a simple mobile website
• mobile platforms like iOS and Android devices increases in sales more effectively drum up social media awareness than a mobile website

If you are running a business that only offers basic information that could be conveyed in a website, it isn't worth the time or resource to develop an app that will likely not be approved by the Apple or Google Play stores.  But you would like to stay in closer contact with your target audience making more trust, sales, social media awareness and brand recognition? Then, a well-designed app is the right choice.