4 Trending Revenue Models to Build a Business, Not Just an App

It’s simply a greater number of existing businesses starting to use apps as a channel to reach potential customers. Examining which strategies carry the most risk and which have the greatest chances of success- here are the few successful models for your next app.

4 Trending Models to Build a Business, Not Just an App

App store payments and advertisers

One of the popular revenue models is relying on directly monetising an app: in-app advertising, paid download, in-app purchases and freemium. Although easy to implement, together they are the four most risky models with the lowest chances of profit. Even on iOS, the paid download market appears to be contracting fairly rapidly in the face of free app alternatives with in-app purchases.

Online Shopping

Ecommerce is the most successful app development model in terms of making comfortable profits and have by far the lowest risk of making a loss. There are some startups with mobile first commerce apps though and more than 50% of developers charge more to building apps when compared to others.

Online services

The next most popular and also relatively low risk and successful model is Subscriptions. However, implementing subscription based services is more complex than selling apps or virtual goods. Another interesting possibility is to resell generic cloud services by adding value on top as in like re-selling storage by adding document collaboration or photo management features on top.

Royalties or licensing

This strategy though doesn’t have much lower risk than relying on the app stores or ads, it is inherently a higher risk strategy with bigger rewards for success. One BIG downside is that the number of direct customers in the target market is less and requires a great connections/ a lot of funding/ both.

Before you start-off, create a business plan to have a path set beyond the launch of the app. Think about your 30, 60, 90 day plan after the app has launched.

10 Handy Design Tips for Newbie When Creating a Mobile App

Working on Android influences you to address a LARGER CROWD than the iOS community as it comes in different screen sizes, processor types, custom APIs, etc.. At the same time it also poses more challenges to maintain similar execution performances and user experiences in such variations.

So how do you create an excellent app you’re working on available to the masses? Buckle up; we’ve got 10 handy design tips to help you.

App Design Tips For Newbie’s

Designing an app is not simply using nice icons and images and a fancy typography. It is more about choosing the right colors and images that blends to convey the essence of your app and why it is useful.

1.Let’s be honest. A good app design doesn’t stand out for itself but helps users to solve any particular issue in a short span.

2.Good app design doesn’t distract users but focuses more on functionality and let them understand the application better.

3.A user can easily interpret the different icons and buttons in the app without affecting the functions and meaning. All these are to be attractive and beautiful while helping users have a clear idea of what that button will do for them.

4.In general, People use their thumbs for one-hand tapping, and therefore when concentrating on app design, it is advisable to place the button that users will use the most is placed where their thumb can easily reach it.

5.Avoid adding lots of details to the background of your app.

6.People use their handy devices on the go and do you think they find time to pay attention to the different hues of green you’ve used in the background?

7.As is obvious, the most appropriate app design makes applications intuitive and catchy.

8.Try to reduce scrolling as much as you can when designing your app. The more you brief it in a single screen the better is conversion rate.

9.When designing your app buttons ensure they are not so tiny to click. If buttons are too small users can never press them correctly making them so uncomfortable.

10.Last but not least, making the right adjustments will not only gear your App towards the right targeted audience but also aid you in customizing your App for its best market.

Following these simple guidelines can help you create apps that users are sure to love.

Is Mobile App Right for My Business? Or Should I Stick With A Website

A recent study says 80% of a business' traffic access websites on mobile phones and yes, businesses that aren't optimized for mobile devices are falling behind losing both sales and brand credibility.

But the problem is deciding between: Either creating a mobile presence through an optimized mobile website or create a dedicated app for users to interact with their business.

Mobile Apps vs. Mobile Websites
Optimized mobile websites can be a great asset to any brand, especially when a business simply needs to continue their brand presence. However, it doesn’t provide any unique and engaging experience with their brand on mobile.

On the other hand, mobile application not only create more brand loyalty and value than a mobile website but can be customized to do whatever a business wants – starting from entertainment and user engagement to customer service and easier purchasing options for B2C companies.

A Few More Added Values of Having a Business App

Mobile apps provide businesses

• a way to engage with users outside of their mobile browsers
• solidify user trust in a business at a greater level than a simple mobile website
• mobile platforms like iOS and Android devices increases in sales more effectively drum up social media awareness than a mobile website

If you are running a business that only offers basic information that could be conveyed in a website, it isn't worth the time or resource to develop an app that will likely not be approved by the Apple or Google Play stores.  But you would like to stay in closer contact with your target audience making more trust, sales, social media awareness and brand recognition? Then, a well-designed app is the right choice.