4 Trending Revenue Models to Build a Business, Not Just an App

It’s simply a greater number of existing businesses starting to use apps as a channel to reach potential customers. Examining which strategies carry the most risk and which have the greatest chances of success- here are the few successful models for your next app.

4 Trending Models to Build a Business, Not Just an App

App store payments and advertisers

One of the popular revenue models is relying on directly monetising an app: in-app advertising, paid download, in-app purchases and freemium. Although easy to implement, together they are the four most risky models with the lowest chances of profit. Even on iOS, the paid download market appears to be contracting fairly rapidly in the face of free app alternatives with in-app purchases.

Online Shopping

Ecommerce is the most successful app development model in terms of making comfortable profits and have by far the lowest risk of making a loss. There are some startups with mobile first commerce apps though and more than 50% of developers charge more to building apps when compared to others.

Online services

The next most popular and also relatively low risk and successful model is Subscriptions. However, implementing subscription based services is more complex than selling apps or virtual goods. Another interesting possibility is to resell generic cloud services by adding value on top as in like re-selling storage by adding document collaboration or photo management features on top.

Royalties or licensing

This strategy though doesn’t have much lower risk than relying on the app stores or ads, it is inherently a higher risk strategy with bigger rewards for success. One BIG downside is that the number of direct customers in the target market is less and requires a great connections/ a lot of funding/ both.

Before you start-off, create a business plan to have a path set beyond the launch of the app. Think about your 30, 60, 90 day plan after the app has launched.

How Mobile Apps Can Help Small Businesses Make A Huge Profit

Small businesses, operating on a shoestring budget, don’t get to find a slew of free and low-cost mobile apps that can help in their way. But if you one willing to tuning your apps to improve business performance, generate sales leads, win new business, keep existing customers and promote their brand- Yes, you can NOW.

Consider how those factors played out in the results of a recent study by expert mobile developers. It says,

• 50 top mobile-commerce apps are available and on average, 52% of iOS monthly active users return to those apps to shop at least one a week. 
• 60% of productivity app allows users to store files offline, making it ideal for catching up on the work commute. 
• 37% of small business employees which is equivalent to 5 million UK workers believe to be more productive if provided with apps tailored to their job role.

Despite many popular big companies have demonstrated successful app strategies traditionally the small ones find doing so much more difficult. The sad part is most of them don't know where to begin or if they do get a mobile app off the ground, they have no clue on how to maintain it in a way that drives increased usage, growing conversion rates, and an overall positive return on mobile investment.

Here are some ways that can match the success and momentum of that of the largest brands to keep up the standards.
   
Implement an app-testing program: This gives marketers the power to evaluate performance factors and guide the ongoing optimization process

Bridge the real and virtual worlds in your app: This keeps consumers from getting diverted while shopping in a store. Say, Apple's introduction of the beacon feature in iOS 7 allows marketers to trigger messages within a mobile app whenever a user comes within range

Personalize your mobile apps: make your brand resonate with the individual wants and needs of consumers, the more it's likely to gain traction with a wider audience.

Summing up, this 2014 is the right time for small business owners to use various apps to make their businesses more productive.

10 Handy Design Tips for Newbie When Creating a Mobile App

Working on Android influences you to address a LARGER CROWD than the iOS community as it comes in different screen sizes, processor types, custom APIs, etc.. At the same time it also poses more challenges to maintain similar execution performances and user experiences in such variations.

So how do you create an excellent app you’re working on available to the masses? Buckle up; we’ve got 10 handy design tips to help you.

App Design Tips For Newbie’s

Designing an app is not simply using nice icons and images and a fancy typography. It is more about choosing the right colors and images that blends to convey the essence of your app and why it is useful.

1.Let’s be honest. A good app design doesn’t stand out for itself but helps users to solve any particular issue in a short span.

2.Good app design doesn’t distract users but focuses more on functionality and let them understand the application better.

3.A user can easily interpret the different icons and buttons in the app without affecting the functions and meaning. All these are to be attractive and beautiful while helping users have a clear idea of what that button will do for them.

4.In general, People use their thumbs for one-hand tapping, and therefore when concentrating on app design, it is advisable to place the button that users will use the most is placed where their thumb can easily reach it.

5.Avoid adding lots of details to the background of your app.

6.People use their handy devices on the go and do you think they find time to pay attention to the different hues of green you’ve used in the background?

7.As is obvious, the most appropriate app design makes applications intuitive and catchy.

8.Try to reduce scrolling as much as you can when designing your app. The more you brief it in a single screen the better is conversion rate.

9.When designing your app buttons ensure they are not so tiny to click. If buttons are too small users can never press them correctly making them so uncomfortable.

10.Last but not least, making the right adjustments will not only gear your App towards the right targeted audience but also aid you in customizing your App for its best market.

Following these simple guidelines can help you create apps that users are sure to love.

Significant Features Every Mobile App Should Strictly Consider

Everybody loves to witness their app ranked in the top slot, but how many of them get to it? Very Rare!

This growing completion in the mobile market has compelled developers and every app marketing agency to constantly examine and analyze different facets of the app features and the app market as well. And the result is mind-blowing. As per the reports, The only solution to beat the competitors is to induce a few must-have app features that consistently boosts the app store optimization efforts.

So, here we Go...

Make Social Media an Integral Part of Your App  

There are tons of apps in the market who have managed to have a better grip over their marketing efforts. For instance, the game app- Candy Crush compels the existing users to make a shout out for the app on social networking site in order to continue playing.

Here the point is to allow your users to share what they just enjoyed by clicking on buttons that signify different social media sites. This way you get to reach out more number of potential users constantly meanwhile are easily influenced by suggestions and viral posts that they come across.

Inculcate Mobile app localization To Hit Global Users

Have you targeted literally a small group of audience? No, right? Then, why not use your app as a medium for being successful and winning hearts across many countries by simply localizing it in more than one language?

Mobile app localization comprises of localization of keywords, app name, screen shots, app description and language strings. No longer it is a choice, but is bound to decide the fate of the application and to suffice their needs.



Get A Better Hold Of The App Analytics.

Integrating newer features to your app or optimize the existing ones is no longer going to bring any outcome WITHOUT ANALYZING.

main objective is to attract more users and see the existing ones coming back to indulge with the app, consistently.  And it is possible only when you start measuring the app analytics.

These are some of the most crucial features that need to be dealt with. For all these reasons and more, at Openwave, besides providing multilingual services we give definite importance to carrying out app marketing tactics in respective local languages.